Tell your story
Craftsmanship since 1954
Since 1954, bamix® of Switzerland has been a paragon of handcrafted excellence, with each hand blender reflecting a legacy of meticulous Swiss craftsmanship. The brand’s unwavering commitment to quality ensures that every product is not only built to last but also to perform with exceptional precision. With artisans at the helm, bamix® infuses each creation with expertise honed over decades, ensuring every blender is a testament to the enduring value of skilled human touch. This heritage of craftsmanship is evident in the superior durability and performance of bamix® products, which have become staples in kitchens worldwide. Adhering to sustainable production practices, bamix® has consistently prioritized eco-friendly methods while advancing the art of the hand blender. The result is a collection of kitchen tools that are not just appliances but heirlooms, emblematic of a time-honored tradition in Swiss manufacturing.
1950
Roger Perrinjaquet invents the bamix®
1953
bamix® is patented. Werner Spingler and Josef Gschwend found the company ESGE AG, Germany
1954
bamix® launches first model ever, called M60
1955
bamix® celebrates its first trade fair appearance in Hanover
1959
Market entry into the Scandinavian countries
1960
Establishment of the production company ESGE AG in Mettlen TG, Switzerland
1961
Re-design by Acton Bjorn and Count Sigvard Bernadotte
1962
Relaunch of the B-Model
1963
Market entry into the Scandinavian countries
1967
Sales record of 2000 bamix® at the Brussels trade fair
1971
General Electric sells ESGE AG to Walter Bodart
1975
The model range is expanded with the Magic Wand
1977
Market entry in Australia, huge success at the trade fair in Melbourne, foundation of bamix® Australia Ltd.
1979
Singapore, USA, Malta, Cyprus, Greece and Indonesia are the newly developed markets
1980
Sakurako Ide builds up the Japanese market with cooking parties / new hall built in Mettlen TG, Switzerland
1986
Management buyout, Walter Bodart remains CEO. Premiere of the bamix® Processor
1989
Demand in South Korea increases massively thanks to Swiss Fair
1990
"Trade" representation in Germany with the Brand ESGE-Zauberstab® is transferred to Unold.
1991
Launch of 5 cm longer bamix® Gastro
1993
Direct sales to Japan
1995
Gentle redesign, Twin-Switch safety switch and accessory cassette
2002
Introduction of the new product line bamix® SwissLine and the world innovation bamix® SliceSy®.
2006
Market entry in China and Hong Kong
2009
Successful collaboration and launch of the special edition for the world chef Gordon Ramsay.
2010
Commissioning of 3rd production line - up to 2000 bamix® per day
Use this text to share information about your brand with your customers. Describe a product, share announcements, or welcome customers to your store.
2015
Inauguration of the new building and warehouse in Mettlen for the Swiss sales company and the bamix® shop.
2016
Foundation of the bamix® Academy in Mettlen
2022
Market launch of the new bamix® cordless
2024
bamix® is celebrating its 70th anniversary and is launching two special colours to mark the occasion.