Since 1954, we have been producing the world’s best and smallest food processor in Switzerland. bamix® is the inventor of the hand blender and we are proud to accompany our customers in the kitchen for a lifetime. No similar product manages to combine so many applications in a single space-saving, easy-to-use and easy-to-clean kitchen appliance.
bamix® stands for:
Quality and longevity:
our products are 100% made in Switzerland. We make sure that our suppliers are from Switzerland and that the procurement routes are kept as short as possible. Our products are manufactured by hand at our factory and are tested for highest quality at various stages. We guarantee longevity and sustainable, resource-saving production.
Power, precision and performance:
the heart of every bamix® is the AC motor. It is highly efficient, unique and remarkably powerful. That explains why we are the preferred food processor for professionals and chefs. We offer a lifelong guarantee on the AC motor we ourselves have developed and produced.
Versatility in its application:
bamix® is not just a hand blender, but rather the world’s smallest food processor. The various attachments and tools enable its use for nearly every culinary purpose. With a wide diversity of recipes and applications from all over the world, we hope to inspire our customers with new ideas. We have a large community of fans and continue to link them worldwide in order to ensure that our bamix® family will keep growing.
Discover our world of culinary specialities and pleasure! We hope you enjoy using your bamix® for many years to come!
ESGE Ltd is an independent, Swiss company.
The core business lies in the manufacture and sale of universal stick blenders of the bamix® brand, as well as the brand ESGE Zauberstab®. Both are Swiss made. For more than 50 years those brands have been distinguished by their highest possible quality and durability.
Our task is to fulfil the high demands and expectations of our clientele. We focus on customisation and we are able to ship individually and at short notice.
Our organisational structure and our hierarchy are both flat. This is why ESGE Ltd is able to respond quickly to changes in the market.
Trust has to be earned, both from our clients, shareholders and business partners, as well as from our employees and the public. Our open and honest communication is an important part of this.
Happy employees who relate to the company are the essence of our success. We give them a chance to express themselves through accomplishment and taking the initiative to working independently.
We are located in Mettlen, in the canton of Thurgau. The outstanding economical and personal environment, as well as authorities with a friendly attitude towards enterprise, constitute a very important factor of success in implementing our future-oriented goals.
We attend a cooperative and fair relationship with our suppliers. We set value on a long-term relationship and estimate the know-how and the exchange of technology of our suppliers.
The Swiss engineer Roger Perrinjaquet invents an entirely new type of kitchen appliance. On 6th March 1950, he applies for a patent for an "appareil ménager portatif" [hand-held kitchen appliance]. The application describes the world's first stick (or wand) mixer. He calls the new appliance "bamix", an abbreviation of the French "battre et mixer" (beat and mix).
Mr. Perrinjaquet sells the patent rights to ESGE who produce the first wand mixers towards the end of this year.
Bodart BV is specialized in selling kitchen appliances at consumer fairs (they do 60 of these fairs in the Netherlands). At a small fair in Valkenburg/NL they do trial sales. Not only do they sell very well but they also come to realise that the most effective way to convince potential customers of the usefulness of this small but expensive appliance is "live demonstration"!
ESGE – Export in Glarus and ESGE AG in Mettlen are founded.
The trading company NIPPON ESGE K.K. is founded in Japan.
Walter Bodart buys the plant in Switzerland and all rights for bamix® and Zauberstab; thus, ESGE in Mettlen becomes the only production plant for bamix. The first step Mr. Bodart takes is to reduce bureaucracy machinery according to his business philosophy: quality above quantity – and – concentration on one product only…. These basics are still in use today.
The daily production reaches 1,600 bamix® units.
The bamix® Processor is launched. This attachment allows the grinding not only of dry but also of wet ingredients.
UNOLD Gmbh, one of the German sub-distributors, takes over the retail distributorship "retail" for the German market. Thanks to their outstanding efforts, the Zauberstab regains its former prominent position in German retail.
After very long practical tests in hotel kitchens, we launch the "bamix® GASTRO" – a model for professionals which becomes more successful than we had expected.
The largest Japanese direct selling company includes bamix® (as their first outside product) in their selling program.
Mr. Eigenmann starts his activities as the new Mr. bamix®. The corporate policy, centring around the word "quality" and concentration on one product finds a continuation.
The new accessory SliceSy® is launched with which the bamix® can also slice and grate, and thus becoming the all-in-one-kitchen appliance - certainly a milestone in the history of bamix®.
bamix® enters the Russian and Chinese markets. Gastro II is sold worldwide.
Extension of the warehouse and creation of more capacity.
The Classic model type is launched to extend the bamix® product range.
Commissioning of the 3rd assembly line. From now on, 2,000 bamix® per day may be produced.
bamix® celebrates its 60 year jubilee with many activities which get a lot of press coverage.
The newly built headquarters for administration and logistics of the Swiss distribution company are inaugurated. Therein the new bamix®-shop offers customers all products of the bamix® range.
The bamix® Academy is founded in Mettlen - a cooking school and training stage for bamix® customers.
bamix® is present on all social media channels. We continuously publish video clips on Facebook, Instagram and YouTube, introducing the bamix® and its amazing versatility. The number of followers is growing from day to day.
New product lines such as Babyline, Colorline und Luxuryline are successfully exhibited at the "Ambiente" trade fair in Frankfurt.
bamix® introduces 3 new product lines:
bamix® BBQ line, to attract men to use the bamix® for everything to do with BBQ. Great recipe booklet with rubs, marinades, vinaigrettes, meatball recipes, dips, etc. Very masculine style images, pure meat and passion for BBQ.
bamix® toGo, the universal genius for preparing smoothies, protein shakes, coffee kick drinks, cold or hot soups. With a thermo jug and fancy recipe booklet.
bamix® Baking, the “all-in-one kitchen appliance”. The Superbox with a fantastic cooking booklet with sweet and savoury dough recipes for all occasions.
Jamie Oliver and bamix® make cooking from scratch easier than ever.
Combining world-class expertise and a passion for proper food, bamix® of Switzerland and chef Jamie Oliver have joined forces to produce an exclusive immersion stick blender.
Jamie says: “I'm thrilled to be working with bamix®. This brilliant gadget is always out in our kitchen at home, and I use it for so many things – salsas, dressings, fragrant curry pastes and punchy pestos. It’s a fantastic tool for rattling out fresh, flavour-packed food with minimum fuss - bamix® is in a different league!”
THE bamix® PROMISE
In April, bamix® introduces the outstanding LIFETIME GUARANTEE for the bamix® motor - for bamix® is a 100% Swiss product of outstanding quality.
- bamix® is original & unique.
- bamix® is the only brand that offers quality and durability for more than 25 years of use.
- bamix® implements the idea of sustainability from the very start.
These facts are the basis for allowing bamix® to be the only brand that can offer the promise of a LIFETIME GUARANTEE on the motor.