Your account is not approved for this country.

The bamix® APP

Our new bamix® APP will soon be available for download from the App Store or the Google Play Store.

THE bamix® PROMISE

In April 2020, bamix® introduced the outstanding LIFETIME GUARANTEE for the bamix® motor - for bamix® is a 100% Swiss product of outstanding quality.*

*Production date after 01/2020

  • History

    History

    The Swiss engineer Roger Perrinjaquet invents an entirely new type of kitchen appliance. On 6th March 1950, he applies for a patent for an "appareil ménager portatif" [hand-held kitchen appliance]. The application describes the world's first stick (or wand) mixer. He calls the new appliance "bamix", an abbreviation of the French "battre et mixer" (beat and mix).

  • History

    History

    Mr. Perrinjaquet sells the patent rights to ESGE who produce the first wand mixers towards the end of this year.

  • History

    History

    Bodart BV is specialized in selling kitchen appliances at consumer fairs (they do 60 of these fairs in the Netherlands). At a small fair in Valkenburg/NL they do trial sales. Not only do they sell very well but they also come to realise that the most effective way to convince potential customers of the usefulness of this small but expensive appliance is "live demonstration"!

  • History

    History

    ESGE – Export in Glarus and ESGE AG in Mettlen are founded.

  • History

    History

    The trading company NIPPON ESGE K.K. is founded in Japan.

  • History

    History

    Walter Bodart buys the plant in Switzerland and all rights for bamix® and Zauberstab; thus, ESGE in Mettlen becomes the only production plant for bamix. The first step Mr. Bodart takes is to reduce bureaucracy machinery according to his business philosophy: quality above quantity – and – concentration on one product only…. These basics are still in use today.

  • History

    History

    The daily production reaches 1,600 bamix® units.

  • History

    History

    The bamix® Processor is launched. This attachment allows the grinding not only of dry but also of wet ingredients.

  • History

    History

    UNOLD Gmbh, one of the German sub-distributors, takes over the retail distributorship for the German market. Thanks to their outstanding efforts, the Zauberstab regains its former prominent position in German retail.

  • History

    History

    After very long practical tests in hotel kitchens, we launch the "bamix® GASTRO" – a model for professionals which becomes more successful than we had expected.

  • History

    History

    The largest Japanese direct selling company includes bamix® (as their first outside product) in their selling program.

  • History

    History

    Mr. Eigenmann starts his activities as the new Mr. bamix®. The corporate policy, centring around the word "quality" and concentration on one product finds a continuation.

    The new accessory SliceSy® is launched with which the bamix® can also slice and grate, and thus becoming the all-in-one-kitchen appliance - certainly a milestone in the history of bamix®.

  • History

    History

    bamix® enters the Russian and Chinese markets. Gastro II is sold worldwide.

  • History

    History

    Extension of the warehouse and creation of more capacity.

    The Classic model type is launched to extend the bamix® product range.

  • History

    History

    Commissioning of the 3rd assembly line. From now on, 2,000 bamix® per day may be produced.

  • History

    History

    bamix® celebrates its 60 year jubilee with many activities which get a lot of press coverage.

  • History

    History

    The newly built headquarters for administration and logistics of the Swiss distribution company are inaugurated. Therein the new bamix®-shop offers customers all products of the bamix® range.

  • History

    History

    The bamix® Academy is founded in Mettlen - a cooking school and training stage for bamix® customers.

  • History

    History

    bamix® is present on all social media channels. We continuously publish video clips on Facebook, Instagram and YouTube, introducing the bamix® and its amazing versatility. The number of followers is growing from day to day.

    New product lines such as Babyline, Colorline und Luxuryline are successfully exhibited at the "Ambiente" trade fair in Frankfurt.

  • History

    History

    bamix® introduces 3 new product lines:

    bamix® BBQ line, to attract men to use the bamix® for everything to do with BBQ. Great recipe booklet with rubs, marinades, vinaigrettes, meatball recipes, dips, etc. Very masculine style images, pure meat and passion for BBQ.

    bamix® toGo, the universal genius for preparing smoothies, protein shakes, coffee kick drinks, cold or hot soups. With a thermo jug and fancy recipe booklet.

    bamix® Baking, the “all-in-one kitchen appliance”. The Superbox with a fantastic cooking booklet with sweet and savoury dough recipes for all occasions.

  • History

    History

    Jamie Oliver and bamix® make cooking from scratch easier than ever.

    Combining world-class expertise and a passion for proper food, bamix® of Switzerland and chef Jamie Oliver have joined forces to produce an exclusive immersion stick blender.

    Jamie says: “I'm thrilled to be working with bamix®. This brilliant gadget is always out in our kitchen at home, and I use it for so many things – salsas, dressings, fragrant curry pastes and punchy pestos. It’s a fantastic tool for rattling out fresh, flavour-packed food with minimum fuss - bamix® is in a different league!”

  • History

    History

    THE bamix® PROMISE

    In April, bamix® introduces the outstanding LIFETIME GUARANTEE for the bamix® motor - for bamix® is a 100% Swiss product of outstanding quality.

    • bamix® is original & unique.
    • bamix® is the only brand that offers quality and durability for more than 25 years of use.
    • bamix® implements the idea of sustainability from the very start.

    These facts are the basis for allowing bamix® to be the only brand that can offer the promise of a LIFETIME GUARANTEE on the motor.*

    *Production date after 01/2020

1950
2020

Our bestsellers

To the shop
To the shopping list