bamix® of Switzerland is present on all social media channels – on Facebook, Instagram and YouTube. Every month, eight to ten new videos are launched, showing the bamix® in action and exploring its many amazing functions and applications. And the number of followers is increasing daily.
New product lines including the Babyline, the Colorline and the Luxuryline are launched at the Ambiente trade fair in Frankfurt.
Establishment of the bamix® Academy in Mettlen – the cookery school and training centre for bamix® users and customers. In the first year, more than 1,000 people participate in training courses, learning how to use their bamix® even more efficiently for better results. They now act as expert users and ambassadors of bamix®.
The courses, which take place two to three times a week, can be booked online at www.bamix.ch.
A new administrative and logistics building is completed at the Swiss headquarters in Mettlen. It has been specially designed for optimised communication with, and the exchange of ideas among, bamix® users.
The bamix® shop in Mettlen opens its doors to the public. It stocks all bamix® products as well as Unold brand appliances.
bamix® celebrates its 60th anniversary. The many activities around the event attract great media coverage.
Commissioning of third production line. As a result, 2,000 bamix® devices can now be produced per day.
Extension of storage hall for extra capacity.
The Classic is added to the bamix® product range.
Successful launch of bamix® brand in Russia and China.
Erich Eigenmann is appointed managing director and thus becomes the new "Mr. bamix". His strategy is wholly focused on QUALITY and a single product – the all-in-one kitchen appliance.
In the same year, the SliceSy® is launched, which means that the bamix® can now also cut and grate food, thus becoming even more versatile.
Successful start of direct sales to customers in Japan.
Launch of the bamix® Gastro, which instantly becomes a best-seller. The bamix® is now firmly established as a must-have appliance in most professional kitchens.
UNOLD becomes the bamix® sales partner in Germany.
Launch of the bamix® Processor – the reliable, compact and neat appliance for a multitude of food preparation tasks.
The factory output is increased to 1,600 bamix® appliances per day.
Walter Bodart takes over ESGE AG in Mettlen and successfully introduces the single-product strategy.
Establishment of NIPPON ESGE KK in Tokyo.
Foundation of ESGE Export in Glarus, Switzerland, and ESGE Elektrogerätefabrik in Mettlen, Switzerland.
Bodart BV becomes the bamix® sales agent for the Benelux countries.
The patents are sold to ESGE in Germany and the first hand-held blenders are produced.
Roger Perrinjaquet invents a novel kitchen appliance – a hand-held blender. The fact that his device can be used directly in the container in which the food is being prepared is the key advantage of his invention over conventional food processors. The new appliance does away with the time-consuming and messy transfer of food from one container to another. Roger Perrinjaquet calls it "bamix®", an abbreviation of the French expression for beating and mixing ("battre et mixer").